Sorry for punking all of you. This was a culture jamming assignment for my NYU class, Digital Art with Brad Troemel. We were asked to intervene into society using the internet. I was mimicking the work of Eva and Franco Mattes, who turned a lolcat into a fake sculpture by Maurizio Cattelan (http://rhizome.org/discuss/view/47989/), where it was positively received. But here I was questioning “what is music” rather than “what is art” - would something made in 20 minutes be received positively if given a name to back it? It also was meant to be a demonstration on the superficiality of internet hype and the speed of the blogosphere, especially with buzz bands.
Stepping back to the idea… during the mastering of my LP with my band (that is not witch house at all), we opened the title track and Pro Tools misread the sampling rate, so it played at half the tempo and pitched down. I thought that if I added snares, and generated lyrics off of the Witch House Name Generator (chillwitchnamemagic.com), add some flanger/reverb plugins, I could get away with fooling a couple of small blogs. The song took 20 minutes to doctor. Afterwards I bought the domain “biz3pr.info” to sound like “biz3.net” and made a fake email, did some HTML work to look like a real release.
I apologize for ruffling feathers, I didn’t expect this to get as big as it did.. It was an interesting social experiment.
The original track is attached if you’d like to hear it, to round everything up. “Endless Days” by Dream Affair. Our debut LP is out digitally in May and on vinyl in July… brings new meaning to the term ‘publicity stunt’ huh.